Saturday, April 26th, 2025

Tencent (700 HK) Strengthens Market Position with Key Mini Program Partnerships

Date: 23 September 2024
Broker: MIB Securities (Hong Kong) Ltd


WeChat HK Mini Program Collaboration

Tencent (700 HK) has enhanced its WeChat HK Mini Program by integrating it with Tongcheng Travel’s (780 HK) international travel platform, HopeGoo. This partnership offers services such as booking flights, hotels, and purchasing attraction tickets for travelers visiting Hong Kong, Macau, Taiwan, and international destinations. This collaboration reflects Tencent’s ongoing strategy to expand its service offerings within its popular WeChat ecosystem.


Partnership with Maoyan International

WeChat HK also announced a partnership with Maoyan International (1896 HK) to promote entertainment and cultural services. Through this collaboration, users can access limited-time coupons and rewards for booking entertainment and cultural events, further integrating lifestyle services within WeChat’s mini-program platform.


Broker’s Recommendation

As of 23 September 2024, Tencent (700 HK) has a target price (TP) of HKD 476.27. The stock is highly favored by analysts, with 98.6% recommending a “Buy.” However, MIB Securities (Hong Kong) Ltd does not currently rate the company.

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